Discussing Stupid:
A byte-sized podcast on stupid UX

In Episode 7 of the Intentional AI series, Cole and Virgil focus on content personalization and why it is one of the most overpromised areas of AI. While personalization is often positioned as simple and automated, doing it well requires far more clarity and intent than most tools suggest. They brea...

In Episode 6 of the Intentional AI series, Cole, Virgil, and Seth move into the visibility stage of the content lifecycle and tackle a common mistake they see everywhere. Teams keep treating SEO, GEO, and AEO as optimization problems, when in reality they are content quality, structure, and clarity ...

In Episode 5 of the Intentional AI series, Cole, Virgil, and Seth shift into another part of the content lifecycle. This time, they focus on accessibility and how AI fits into that work. Accessibility is more than code checks. It is making sure people can actually use and understand what you create....