Episodes

Content personalization sounds simple, but using AI for it often makes things worse. In this episode, the team breaks down role based and behavioral personalization, tests three AI tools, and explains why unclear goals and assumptions lead to generic or uncomfortable results.

SEO, GEO, and AEO are often treated as optimization problems. In this episode, we explain why that mindset often fails, how AI exposes weak structure and unclear intent, and what actually drives search visibility today.

In Episode 5 of the Intentional AI series, Cole, Virgil, and Seth shift into another part of the content lifecycle. This time, they focus on accessibility and how AI fits into that work. Accessibility is more than code checks. It is making sure people can actually use and understand what you create....

In Episode 4 of the Intentional AI series, Cole and Virgil move further into the content lifecycle and this time they are focusing on content management. Once your content’s written, the real work begins. Editing, organizing, translating, tagging, all the behind-the-scenes steps that keep content co...

In Episode 3 of the Intentional AI series, Cole and Virgil move into the next stage of the content lifecycle: content creation. AI can write faster than ever, but that doesn’t mean it writes well. From prompting and editing to maintaining voice and originality, AI-generated content still requires hu...

In Episode 2 of the Intentional AI series, Cole and Virgil dive into the first real stage of the content lifecycle: research and analysis. From brainstorming ideas to verifying data sources, AI is being used everywhere in the early stages of content creation. But how much of that information can you...

In the Season 3 premiere of Discussing Stupid, Cole and Virgil kick off the new series Intentional AI: a season-long dive into how AI fits (and sometimes doesn’t even fit) into the stages of the content lifecycle. Organizations are rushing to hand entire workflows over to AI… but without a clear pla...

We are BACK for Season 3, again calling out bad practices in search, UX, accessibility, websites, and collaboration systems. This time around, we’re taking those same topics further - unpacking the details, workflows, and decisions that can make or break your digital experiences.

In the Season 2 finale of Discussing Stupid, Virgil and Cole are joined by Ali Gillberg, a senior developer at High Monkey, to talk about one of the most broken (and misunderstood) parts of UX: form accessibility . Using a real-world PowerApps project for the Minnesota Office of Accessibility, the t...